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Featured Categories : Society, Politics & Philosophy : Social Sciences : Sociology : General AAS
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point", like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
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When the eminent novelist and biographer Peter Ackroyd finished writing London: The Biography, he almost immediately had a heart attack, such was the effort of his 800-page work about the "human body" that is this most fascinating of cities. And not just any human body either, but "envisaged in the form of a young man with his arms outstretched in a gesture of liberation... it embodies the energy and exaltation of a city continually beating in great waves of progress and of confidence."
Probably there is no one better placed than Ackroyd--the author of mammoth lives of Dickens and Blake, and novels such as Hawksmoor and Dan Leno and the Lime House Golem which set singular characters against the backdrop of a city constantly shifting in time--to write such a rich, sinewy account of "Infinite London".
Ackroyd's London is no mere chronology. Its chapters take on such varied themes as drinking, sex, childhood, poverty, crime and punishment, sewage, food, pestilence and fire, immigration, maps, theatre and war. We learn that gin was "the demon of London for half a century", and that "it has been estimated that in the 1740s and 1750s there were 17,000 'gin-houses'." Fleet Street was an area known for its "violent delights" where "a 14-year-old boy, only 18 inches high, was to be seen in 1702 at a grocer's shop called the Eagle and Child by Shoe Lane." By the mid 19th century "London had become known as the greatest city on earth." By 1939 "one in five of the British population had become a Londoner."
Though London's chapters vary meaning that it can be dipped into at random, Ackroyd is employing a skilful and continuous theme throughout, which constantly links past and present--the similarities of children's games in Lambeth in 1910 and 1999; the obsession with time--"in 21st-century London time rushes forward and is everywhere apparent", while in 18th-century London the church clock of Newgate "regulated the times of hanging." Above all, he insists that the "dark secret life" of the metropolis is as relevant today as it was in perhaps its most appropriate period, Victorian London.
Again and again Ackroyd returns to the image of London as a living organism, hence his use of the word "biography" in the title. At once awed by and intimate with this "ubiquitous" city, he stresses that "it can be located nowhere in particular... its circumference is everywhere." --Catherine Taylor





















