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Books : Business, Finance & Law : Reference & Education : International
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Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the 'real world'.
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New, ship fast, delivered in 5 days in UK. No PO Box.
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What are the most important differences among national economies? Is globalization forcing nations to converge on an Anglo-American model? What explains national differences in social and economic policy? This work outlines an approach to these questions. It highlights the role of business in national economies.
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New, ship fast, delivered in 5 days in UK. No PO Box.
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The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world’s iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of today’s sports marketing industry. Olympic Turnaround is also the story of the broadcast industry’s love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure – about how some nations learned to embrace the potential of hosting the world, while others, because of short-sighted political agendas, failed to see the opportunity. Packed with previously untold stories and case studies, this is the commercial story of the world’s most valuable and important franchise, the largest event in the world, the Olympic Games.
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Provides an insight into the economics and marketing of international airlines. This guide takes into account the various changes which have affected airlines. It includes material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and different trends in airline pricing.
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Presents the corporate uses of international financial markets. This textbook explores issues of valuation, funding, and risk management. It includes an introduction followed by three main sections: currency markets; exchange risk, exposure, and risk management; and, long-term international funding and direct investment.
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Argues that the only way to save the world from environmental catastrophe is to embrace a different type of capitalism, and to do it quickly. This title includes coverage of the role of the USA, with case studies examining the role of huge American corporations such as Wal-Mart and General Electric.
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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