Books : Business, Finance & Law : Sales & Marketing : International

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Books : Business, Finance & Law : Sales & Marketing : International

• Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))

  Svend Hollensen

  
  
   

• Marketing Management

  Philip Kotler, Kevin Keller, Dr Mairead Brady, Malcolm Goodman, Mr Torben Hansen

  
  
   

• What Chinese Want: Culture, Communism and China's Modern Consumer

  Tom Doctoroff

  
  
   

• All Eyes East: Lessons from the Front Lines of Marketing to China's Youth

  Mary Bergstrom

  
  
   

• International Marketing

  Pervez N. Ghauri, Philip R. Cateora

  
  Offers an introduction to international marketing in the twenty-first century. With coverage of the core topics, and an emphasis on culture, this book facilitates an understanding of the subject. It is suitable for students studying international marketing.
  
   

• Business Strategy in a Semiglobal Economy

  Panos Mourdoukoutas

  
  
   

• The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

  Al Ries, Laura Ries

  
  
   

• Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems

  
  This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
  
   

• International Trade: An Essential Guide to the Principles and Practice of Export

  Jonathan Reuvid, Jim Sherlock

  
  Provides an understanding of the issues involved in developing and managing overseas trade. This handbook includes material on EU and US law and on major target markets such as China. It covers a multitude of topics including: international marketing, legal issues, customs control, risk management and export finance.
  
   

• Meta-Luxury: Brands and the Culture of Excellence

  Manfredi Ricca, Rebecca Robins

  
  
   

• Poorly Made in China: An Insider's Account of the China Production Game

  Paul Midler

  
  * This revised and updated paperback includes a new preface, examples, and epilogue will place this paperback in the context of current events * A fascinating and sometimes scary insider's account that reveals what can-and does-go wrong when U.S.
  
   

• Import/Export For Dummies

  John J. Capela

  
  Provides entrepreneurs and small to mid-sized businesses with a point of entry into the global economy with critical information they need to begin exporting their products around the world and importing goods.
  
   

• Global Marketing: A Decision Oriented Approach

  Svend Hollensen

  
  
   

• Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)

  Richard Hall

  
  
   

• Lovemarks: The Future Beyond Brands

  Kevin Roberts

  
  
   

• Flying Off Course IV: Airline economics and marketing

  Rigas Doganis

  
  Provides an insight into the economics and marketing of international airlines. This guide takes into account the various changes which have affected airlines. It includes material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and different trends in airline pricing.
  
   

• Poorly Made in China: An Insider's Account of the China Production Game: An Insider's Account of the Tactics Behind China's Production Game

  Paul Midler

  
  
   

• Go Global: How to take your business to the world

  Emma Jones

  
  In this book, bestselling author Emma Jones, shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters.
  
   

• Principles of Management in Export (Institute of Export)

  James Conlan

  
  
   

• Food Wars: The Global Battle for Mouths, Minds and Markets: The Battle for Mouths, Minds and Markets

  Tim Lang, Michael Heasman

  
  Argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.