Shop Categories
- Sharp, Kerri
- Buddhism
- Watkins, Graham
- Presbyterian
- Blyton, Enid
- Key Stage 2
- Austrian
- Bhutan
- Gloss, Molly
- Tremain, Rose
- Sillitoe, Alan
- Student Guides
- All's Well that Ends Well
- Level
- Trade
- Christensen, James C.
- Audio CDs
- Arabic
- Cooney, Caroline B.
- Forster, E.M.
- Fowler, Christopher
- Biology
- Theoretical Physics
- Motor Boating & Cruising
- Research & Development
- Managers' Guides to Computing
- General AAS
- Format (binding_browse-bin)
- Law of Contempt
- Maupin, Armistead
- Some of our other sites:
- Books
- Clothing, Shoes and Accessories
- Baby Clothes and Accessories
- Cosmetics, Beauty Products and Fragrances
- Cellphones, Call Plans and Accessories
- Video Games
- DVDs
- Electronics, Gadgets and Computers
- Health and Personal Care
- Home and Garden
- Home DIY
- Jewelry
- Magazines and Newspapers
- Music Downloads
- Musical Instruments
- Office Equipment and Supplies
- Software and Games
- Sporting Goods
- Toys and Games
- Watches
- UK Books
- UK Video Games
- UK Home and Garden
- UK Electronics, Gadgets and Computers
- UK Baby Clothes and Accessories
- UK Software and Games
- UK Sporting Goods
- UK Toys and Games
Books : Science & Nature : Education : Higher Education : Higher Education : Human Biology : Psychology : Behavioural Theory
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
In an effort to determine why people buy, Paco Underhill and his detailed- orientated band of retail researchers have camped out in stores for over 20 years, dedicating their efforts to the "science of shopping." Armed with an array of video equipment, store maps, and customer profile sheets, Underhill and his consulting firm Envirosell have observed over 900 aspects of shopper/store interaction. They've discovered that men who take jeans into the fitting room are more likely to buy then females (65 percent to 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets, employees/shopper contact, the "transition zone" (the area just inside the store's entrance), and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalise on a shopper's unspoken inclinations and desires.
Underhill--whose clients include McDonald's, Starbuck's, Estee Lauder, and Blockbuster-- stocks Why We Buy with a bevy of retail epiphanies, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an ageing baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at the shopping is highly recommended for anyone who buys or sells. -- Rob McDonald, Amazon.com
-





















