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Books : Music, Stage & Screen : Music : Composers & Musicians : Rock & Other Styles : Grateful Dead
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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A huge collection of 76 titles, in lead-line format with guitar chords. Including: Bertha Black Peter Casey Jones Cats Under the Stars China Cat Sunflower Cumberland Blues Dire Wolf Eyes of the World Friend of the Devil Mississippi Half-Step...
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The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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The Grateful Dead have left us a musical bounty of thirty years and thousands of shows. Now Dead to the Core: An Almanack of the Grateful Dead takes Deadheads through the seasons and years of the Dead's dazzling array of music, with lavish treatment of those "bumper crop" eras from which their most succulent songs and shows and shows can be harvested. It is part reference, part critical companion to the best the Dead have to offer, a work liberally stocked with trivia, lore, humor, and arcana. No Head "farmer" wanting to reap the dankest of the Dead kind will want to be without this essential resource.
Includes...
Show-a-day seasonal calendars
Detailed show reviews from key years
Musical and lyrical analyses of the Dead's core tunes
Annotated lists of hot versions of key tunes
Capsule reviews of shows from throughout the Dead's career
Personal anecdotes and observations from Deadheads
A guide to the best Dead-related sites on the Internet
In-depth essays on the Dead's prime eras
...And much, much more, including the Dead-Dylan connection, the Dead and Garcia's place in the musical universe, the Deadhead pantheon, tour lore...
From the Trade Paperback edition.
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